About Us

Genesis was founded in March of 2002 by Dan Councilman, an industry veteran with decades of experience in the custom automation field. His goal in founding the company was to provide solutions to the problems that off-the-shelf equipment could not solve. Rather than focusing on a specific industry, such as aerospace or small parts handling, the company was structured to fill in the gaps where purchased equipment simply could not meet a manufacturer's needs, regardless of the specific industry. We are dedicated to bringing integrity and cost-effectiveness to the custom automation business.

After 17 years, it's clear that Dan was right, and there's a definite need in the industry for custom automation specialists. Genesis has built machines for industries ranging from automotive production, advertising printing, window blinds, and many others – the common thread is simple: World-class bespoke solutions designed to solve your specific issues, because automation is not one size-fits-all.

Although Genesis has been around for nearly two decades, we've kept our team small and flexible. We've focused on quality over quantity for our staff and have cultivated an exceptional team with a diverse skillset and many years of experience in our chosen endeavor of custom machine building. Thanks to our small team, you know your project is getting our full attention, with all hands on-deck.

Over our 17 years of business, we've learned a lot and improved our craft. The technology we work with has improved as well, with controls, robotics, CAD solutions, and much more becoming significantly more advanced. Our focus on custom solutions has helped us avoid any complacency – we're constantly searching for new solutions to problems that haven't been solved yet, so we're always improving our knowledge and understanding of both design, and of what technology is currently available. This repeated process ensures that your machine will be state-of-the-art, using the latest and greatest technology when it matters, and using the tried-and-true where that makes more sense.

While Genesis is capable of working with many industrial controls solutions, we prefer to control our machines with Beckhoff TwinCat. Put simply, TwinCat, and its associated field bus, Ethercat, is the fastest, most powerful, flexible, and advanced industrial control system currently in existence. Our focus in this area has resulted in Genesis being selected as a founding member of the Beckhoff Preferred Integrator program. We are proud to work closely with Beckhoff to provide your machine with industry leading controls.

Overall, our promise to you is that we will do everything in our power to make sure that your machine is a cost-effective, functional, reliable and efficient solution to your specific problem. Our team is committed to making great machines, and we take great pride in our work. Whatever your requirements, we have the experience and expertise needed to successfully implement a solution for your application. We'd be happy to help you join the whole world of automation that we create!